CrunchFund Backed LikeIt.com Will Shut Down April 30th

According to a banner across the top of the company’s website, interest-based people discovery service LikeIt will shut down tomorrow. Originally called TheComplete.me, the company relaunched as LikeIt.com in late January of this year. Its Facebook app and shows ~1,000 monthly active users, and the website doesn’t appear to have ever had enough traffic to produce a traffic graph on Alexa.

According to Crunchbase, the company raised $1.22M from Intel Capital, CrunchFund, and Plentyofish 1 year ago and received an additional $500,000 in January from Western Technology Investment.

From my own experience it’s pretty difficult to burn through nearly $2M in a year with such a small team, so it wouldn’t surprise me if the company was changing course to fight another day with a new project. The company is lead by CEO and Cofounder Brian Bowman and I have reached out to him for comment.