Alternate Title: How NOT to Do Social Media for Your Startup This morning, I happily tweeted about the service UserTesting.com, which I’ve been using to get brutal but extremely helpful feedback on user experience at Referly. The Twitter account for user testing startup BetaPunch replied (see the full thread of Continue Reading
For those of you who might be visiting this blog for the first time, welcome. I’m a unpaid blogger (read: not a professional writer) living in San Francisco. I am cofounder and CEO of Referly alongside my husband Kevin. I write about whatever interests me. Usual topics include marketing tactics, Continue Reading
I gave a long rambling talk at Thinc Iowa. Â So rambly in fact, that I was scared to watch it on video for a few months. Here’s the short version: Stop being so nice Gather the facts and judge people Don’t be the no in your own life If you Continue Reading
9,233 views on YouTube… whatever. Â This is great music. And because I could not find the lyrics online Oh, oh, oh, oh towering Oh-oh, Oh-oh Oh-oh, Oh-oh, towering Oh-oh, towering Oh-oh, towering Oh 2-3-4-5-6 Oh that we’re only able to see now We anticpate What will become This is not Continue Reading
Referly enables anyone to share links to products and earn rewards when the link they share results in a purchase. We are building out rich content pages that need a lot of curation. We’re eagerly looking for someone non-technical with a sense of style and visual composition, passion for browsing Continue Reading
I’ve been thinking about writing about the “less glorious” parts of operating a startup company in the past. Â This is my first post on that theme. Â Let me know in the comments if you’d like to see it become a regular series. Before I was a “growth hacker” or Continue Reading
Full length music video COMING SOON! Gangnam Startup Style Teaser from Fawaz Al-Matrouk on Vimeo. View more pictures and video stills here Huge thank you to so many people for helping us make this drunken post Demo Day idea into a reality! From a couple beers and a night of Continue Reading
One of things that excites me most about building Referly is that I am able to take figuring out the best method for acquiring customers to a whole new scale. Â Instead of working as the head of marketing for a single company, I can now literally participate in the customer Continue Reading
The lights go out, I am all alone All the trees outside are buried in the snow I spend my night dancing with my own shadow And it holds me and it never lets me go I move slow and steady But I feel like a waterfall Yeah, I move Continue Reading
Over the past week or so YC companies in my batch have begun launching in anticipation of Demo Day. Congratulations, your startup is in the news! Now what? I’ve done 3 company launches and more than a dozen product launches, and contributed to many more. Through those experiences one of Continue Reading