Categories Advice

Don’t Break the Chain

Before I decided to take Referly full time it was just a side project for a couple years. For New Year’s 2012 I set a personal goal to code every day (my job at the time was head of marketing for a developer company), and in early February of this Continue Reading

Categories Posts

The First 100,000 Visits

I’ve been blogging for a long time, longer than I’ve owned this domain or had Google Analytics.  Beyond public blogging I also keep a paper journal, and in fact cart an entire box of my old journals with me whenever I move (which has been often).  I also wrote more Continue Reading

Categories Advice

Startup Metrics to Obsess Over

I obsess over my startup’s metrics. I constantly have Google Analytics realtime running in my browser to monitor traffic on Referly, and throughout the day I check it to see how many people are concurrently visiting our website (scroll to bottom to watch video on how to use this tool). Continue Reading

Categories Posts

Geek Girl Haul: The Corner Store

I’ve been thinking about how people make product placements online, and probably have watched over 100 “haul” videos trying to understand why they get hundreds of thousands of views.  I’d be remiss if I didn’t make my own, and on a startup budget I don’t have that many purchases I Continue Reading

Categories Referly

Got 99 Competitors and Bit.ly is One

When you launch a company suddenly everyone is a competitor, or so it feels. Then you realize everyone you thought was a competitor might also be a partner at best, and a distraction at worst.  Next you realize your idea is changing so rapidly, fueled by customer feedback and sleepless Continue Reading

Categories Daily Life

Don’t Waste a Single Moment

I’ve embarked on a new adventure as CEO & Cofounder of Referly – a startup that is helping anyone earn rewards for referring products they love and generating purchases.  We are in the YCombinator class this summer.  Learn more at http://refer.ly Lately I’ve been waking up really early, and working Continue Reading

Categories Referly

How I Earned $34.91 with Referly

Its been two weeks since we launched Referly to the world, and I’m proud to report that I’ve earned $34.91 using the service to share products I own and love.  I’ve tried to act like a (somewhat) normal person with Referly and only share things I’m proud to vouch for, Continue Reading

Categories Playlist

“Gold Guns Girls” by Metric

All the gold and the guns in the world couldn’t get you off All the gold and the guns and the girls couldn’t get you off All the boys, All the choices in the world I remember when we were gambling to win Everybody else said better luck next time I don’t Continue Reading