Categories Referly

Numbers in Action

If you haven’t heard, Referly is switching gears to avoid becoming a “Zombie Startup”, and we’ve already posted a high level summary of our metrics on the front page of our site. This post is part of my ongoing retrospective, which is helping me get some closure while we incubate Continue Reading

Categories Referly

Startup Gangnam Style PREVIEW TRAILER

Full length music video COMING SOON! Gangnam Startup Style Teaser from Fawaz Al-Matrouk on Vimeo. View more pictures and video stills here Huge thank you to so many people for helping us make this drunken post Demo Day idea into a reality! From a couple beers and a night of Continue Reading

Categories Referly

Scaling Myself

One of things that excites me most about building Referly is that I am able to take figuring out the best method for acquiring customers to a whole new scale.  Instead of working as the head of marketing for a single company, I can now literally participate in the customer Continue Reading

Categories Advice

Startup Metrics to Obsess Over

I obsess over my startup’s metrics. I constantly have Google Analytics realtime running in my browser to monitor traffic on Referly, and throughout the day I check it to see how many people are concurrently visiting our website (scroll to bottom to watch video on how to use this tool). Continue Reading

Categories Referly

Got 99 Competitors and Bit.ly is One

When you launch a company suddenly everyone is a competitor, or so it feels. Then you realize everyone you thought was a competitor might also be a partner at best, and a distraction at worst.  Next you realize your idea is changing so rapidly, fueled by customer feedback and sleepless Continue Reading

Categories Referly

How I Earned $34.91 with Referly

Its been two weeks since we launched Referly to the world, and I’m proud to report that I’ve earned $34.91 using the service to share products I own and love.  I’ve tried to act like a (somewhat) normal person with Referly and only share things I’m proud to vouch for, Continue Reading

Categories Daily Life

Saying No

I love saying yes.  I love helping people, and being generous with my time whenever I can.  I love being a mentor.  I love the brain dump, having my brain picked and picking others, coffee, chats, happy hour, walks around SOMA, lunch, drinks, late night drives and all the other Continue Reading