Categories Startups

After the Launch [Founder Fiction]

Founder Fiction is a new series I have created to express common experiences, thoughts and feelings I discuss with founders using fictional characters and situations that blend my own experiences with stories from others. Robert Peterson placed his drink on the slate counter of the bathroom and leaned his forehead Continue Reading

Categories Daily Life

I Don’t Do That Job Anymore

Something has changed, permanently, in me. I’ve been trying to figure out how to express it, because the transformation has been so interesting, unexpected, and meaningful to me. If you are a first time founder, or planning to be, this might resonate. I’d love to know if you’ve had a Continue Reading

Categories Playlist

I Am Not Waiting Anymore

This post is part of a series called “Playlist” where I post songs I find meaningful in life and entrepreneurship. If you like this I hope you will check out the other posts. Yet another with less than 10,000 views on YouTube. If you like it spread the word. American Continue Reading

Categories Posts

Why I Won’t Be Using BetaPunch for User Testing

Alternate Title: How NOT to Do Social Media for Your Startup This morning, I happily tweeted about the service UserTesting.com, which I’ve been using to get brutal but extremely helpful feedback on user experience at Referly. The Twitter account for user testing startup BetaPunch replied (see the full thread of Continue Reading

Categories Referly

Startup Gangnam Style PREVIEW TRAILER

Full length music video COMING SOON! Gangnam Startup Style Teaser from Fawaz Al-Matrouk on Vimeo. View more pictures and video stills here Huge thank you to so many people for helping us make this drunken post Demo Day idea into a reality! From a couple beers and a night of Continue Reading

Categories Advice

Startup Metrics to Obsess Over

I obsess over my startup’s metrics. I constantly have Google Analytics realtime running in my browser to monitor traffic on Referly, and throughout the day I check it to see how many people are concurrently visiting our website (scroll to bottom to watch video on how to use this tool). Continue Reading

Categories Daily Life

Saying No

I love saying yes.  I love helping people, and being generous with my time whenever I can.  I love being a mentor.  I love the brain dump, having my brain picked and picking others, coffee, chats, happy hour, walks around SOMA, lunch, drinks, late night drives and all the other Continue Reading