Founder Fiction is a new series I have created to express common experiences, thoughts and feelings I discuss with founders using fictional characters and situations that blend my own experiences with stories from others. Robert Peterson placed his drink on the slate counter of the bathroom and leaned his forehead Continue Reading
Startups
After the Launch [Founder Fiction]
I Don’t Do That Job Anymore
Something has changed, permanently, in me. I’ve been trying to figure out how to express it, because the transformation has been so interesting, unexpected, and meaningful to me. If you are a first time founder, or planning to be, this might resonate. I’d love to know if you’ve had a Continue Reading
I Am Not Waiting Anymore
This post is part of a series called “Playlist” where I post songs I find meaningful in life and entrepreneurship. If you like this I hope you will check out the other posts. Yet another with less than 10,000 views on YouTube. If you like it spread the word. American Continue Reading
Why I Won’t Be Using BetaPunch for User Testing
Alternate Title: How NOT to Do Social Media for Your Startup This morning, I happily tweeted about the service UserTesting.com, which I’ve been using to get brutal but extremely helpful feedback on user experience at Referly. The Twitter account for user testing startup BetaPunch replied (see the full thread of Continue Reading
Accidental Startup Office Manager: Ordering Food
I’ve been thinking about writing about the “less glorious” parts of operating a startup company in the past. Â This is my first post on that theme. Â Let me know in the comments if you’d like to see it become a regular series. Before I was a “growth hacker” or Continue Reading
Startup Gangnam Style PREVIEW TRAILER
Full length music video COMING SOON! Gangnam Startup Style Teaser from Fawaz Al-Matrouk on Vimeo. View more pictures and video stills here Huge thank you to so many people for helping us make this drunken post Demo Day idea into a reality! From a couple beers and a night of Continue Reading
Startup Metrics to Obsess Over
I obsess over my startup’s metrics. I constantly have Google Analytics realtime running in my browser to monitor traffic on Referly, and throughout the day I check it to see how many people are concurrently visiting our website (scroll to bottom to watch video on how to use this tool). Continue Reading
Saying No
I love saying yes. I love helping people, and being generous with my time whenever I can. I love being a mentor. I love the brain dump, having my brain picked and picking others, coffee, chats, happy hour, walks around SOMA, lunch, drinks, late night drives and all the other Continue Reading
Timeline: Starting Referly Took Me Three Years
On Monday we launched Referly, and announced we will be participating in YCombinator this summer. While this is only my second full-time week as a founder, I thought it would be fun to rummage around in my email and Github to grab a timeline of how Referly went from idea Continue Reading
500 Details: The Process of Mentoring Startups
This morning I posted a link on Twitter & Facebook to How I Mentor Startups & Entrepreneurs. Â After it went out, I realized it doesn’t tell the full story. Â Where are the details of how this whole thing works. Â I knew I’d written it down at some point, so I Continue Reading