For those of you who might be visiting this blog for the first time, welcome. I’m a unpaid blogger (read: not a professional writer) living in San Francisco. I am cofounder and CEO of Referly alongside my husband Kevin. I write about whatever interests me. Usual topics include marketing tactics, Continue Reading
Posts
2012 Blogging Year in Review & 2013 Goals
Call the Shots & Stop Being So Nice
I gave a long rambling talk at Thinc Iowa. Â So rambly in fact, that I was scared to watch it on video for a few months. Here’s the short version: Stop being so nice Gather the facts and judge people Don’t be the no in your own life If you Continue Reading
Come Schlep with Me! Seeking Paid Content Intern at Referly
Referly enables anyone to share links to products and earn rewards when the link they share results in a purchase. We are building out rich content pages that need a lot of curation. We’re eagerly looking for someone non-technical with a sense of style and visual composition, passion for browsing Continue Reading
Post Launch Checklist: 10 Tasks Your Should Complete
Over the past week or so YC companies in my batch have begun launching in anticipation of Demo Day. Congratulations, your startup is in the news! Now what? I’ve done 3 company launches and more than a dozen product launches, and contributed to many more. Through those experiences one of Continue Reading
The First 100,000 Visits
I’ve been blogging for a long time, longer than I’ve owned this domain or had Google Analytics. Â Beyond public blogging I also keep a paper journal, and in fact cart an entire box of my old journals with me whenever I move (which has been often). Â I also wrote more Continue Reading
Geek Girl Haul: The Corner Store
I’ve been thinking about how people make product placements online, and probably have watched over 100 “haul” videos trying to understand why they get hundreds of thousands of views. Â I’d be remiss if I didn’t make my own, and on a startup budget I don’t have that many purchases I Continue Reading
“Faking the Books” by Lali Puna
We’ve been done before And now we try to forge ourselves We’ve been done before And now we try to forge ourselves I’ll be true again But until then i fake the books ‘cause everybody knows This ain’t heaven Until everybody knows We’ve been wrong before There is a lot Continue Reading
“Gold Guns Girls” by Metric
All the gold and the guns in the world couldn’t get you off All the gold and the guns and the girls couldn’t get you off All the boys, All the choices in the world I remember when we were gambling to win Everybody else said better luck next time I don’t Continue Reading
Homesick
I realized on my last trip back to Seattle, that I’m not really homesick for being there anymore. But I’m kind of homesick everywhere, always missing a place I’m not. So I’ve stopped traveling for awhile, and maybe that will make me feel better. This song captures it. I’ll lose Continue Reading
Will Milo Yiannopoulos Shake Up European Startup Press?
I can’t wait to see what this produces. The saucy and often controversial Milo Yiannopoulos, who I’ve heard some call Europe’s one-man Gawker media, just penned an a post declaring its time to fix European tech journalism, and also noted he will retire from writing the fluffy stuff he’s Continue Reading