The Archive
January 6, 2013
For those of you who might be visiting this blog for the first time, welcome. I’m a unpaid blogger (read: not a professional writer) living in San Francisco. I am cofounder and CEO of Referly alongside my husband Kevin....
Read more →December 18, 2012
I gave a long rambling talk at Thinc Iowa. Â So rambly in fact, that I was scared to watch it on video for a few months. Here’s the short version: Stop being so nice Gather the facts and judge people Don’t be the no in y...
Read more →December 1, 2012
9,233 views on YouTube… whatever. Â This is great music. And because I could not find the lyrics online Oh, oh, oh, oh towering Oh-oh, Oh-oh Oh-oh, Oh-oh, towering Oh-oh, towering Oh-oh, towering Oh 2-3-4-5-6 Oh that we’...
Read more →December 1, 2012
Referly enables anyone to share links to products and earn rewards when the link they share results in a purchase. We are building out rich content pages that need a lot of curation. We’re eagerly looking for someone non...
Read more →November 4, 2012
I’ve been thinking about writing about the “less glorious” parts of operating a startup company in the past. Â This is my first post on that theme. Â Let me know in the comments if you’d like to see it become a regular s...
Read more →September 5, 2012
Full length music video COMING SOON! Gangnam Startup Style Teaser from Fawaz Al-Matrouk on Vimeo. View more pictures and video stills here Huge thank you to so many people for helping us make this drunken post Demo Day i...
Read more →August 27, 2012
One of things that excites me most about building Referly is that I am able to take figuring out the best method for acquiring customers to a whole new scale. Â Instead of working as the head of marketing for a single co...
Read more →August 9, 2012
The lights go out, I am all alone All the trees outside are buried in the snow I spend my night dancing with my own shadow And it holds me and it never lets me go I move slow and steady But I feel like a waterfall Yeah,...
Read more →July 31, 2012
Over the past week or so YC companies in my batch have begun launching in anticipation of Demo Day. Congratulations, your startup is in the news! Now what? I’ve done 3 company launches and more than a dozen product lau...
Read more →July 1, 2012
Before I decided to take Referly full time it was just a side project for a couple years. For New Year’s 2012 I set a personal goal to code every day (my job at the time was head of marketing for a developer company), an...
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